Question: How Do I Make A PR List?

What are the four stages of PR?

The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations..

How would you go about finding relevant contacts and sources?

How would you go about finding relevant contacts and sources? Finding relevant contacts and sources is quiet easy now-a-days with the help of social media and Internet. – Get email notifications directly to your inbox whenever journalists tweet or link to articles matching your search term.

How do I find a journalist?

Google News is a good way to find media outlets (and then find the appropriate journalists) in your niche. Enter the names of your competitors or businesses similar to yours. You’ll get a list of outlets, blogs, news sites, etc. where they were featured—publications where you have a shot at getting coverage.

What are PR materials?

Public relations materials include press releases, publicity, and news conferences. Companies also use PR to promote products and to supplement their sales efforts. … As such, PR is part of a company’s promotion budget and their integrated marketing communications.

What are the tools of PR?

Public relations tools and activitiesMedia relations. Media strategies focus on circulating messages through media channels to manage how your business is portrayed by the media. … Advertorials. … Social media. … Newsletters. … Brochures and catalogues. … Business events. … Speaking engagements. … Sponsorships or partnerships.More items…•

How do you build a good relationship with media?

13 golden rules to building a good relationship with the mediaMake a hit list. Work out what audiences you are interested in reaching. … Be yourself. … Figure out what they’re interested in. … Understand their philosophy. … Know their lead times. … Ask about the stories they are working on. … Understand that journalists are doing you a favour. … Remember that their time is valuable.More items…

What are some examples of public relations?

Some of the examples of successful public relations campaigns are:Google’s Fight Ebola Campaign.Paramount Pictures The Ring Publicity Stunt.Just Eat & A Sick Customer.Facebook Paris Support Profile Pictures.Builds Up The Brand Image.It’s Opportunistic.Promote Brand Values.Strengthen Community Relations.

How do I find my media contacts?

To find media contact details, you can visit the media outlet’s website where they may list staff email addresses and phone numbers, or call the publication directly for information.

How do you build a PR relationship?

Here are a few tips on how you can establish and nurture relationships with the media in today’s digital world:Share and Engage with Their Content. Chances are you’ll find some the media contacts you’re looking to connect with on Twitter. … Offer Your Resources. … Let Your Personality Shine. … Remember Your Manners. … Be Genuine.

What is a tactic in PR?

PR Tactics A lot of people confuse strategy for tactics, but tactics are really just the strategy on wheels. Generic tactics in this case might be to: “Verticalize” pitching platforms to tailor specific messages to specific audiences. Product give-aways to bloggers. Facebook and twitter contesting.

What is a PR database?

The Media Contacts Database is a PR tool that is used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. … A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time.

How do I get PR contacts?

5 Easy Ways to Find Brand PR ContactsGet the contact from a press release. This is probably the number one way I’ve had success of finding a brand PR contact and the right one at that. … Utilize Linked In. I think that Linked In is one of the most undervalued resources in the blogging world. … Ask a friend. … The brand website. … Social media.